
Sports & Fitness
Sports & fitness logo design.
Built for movement.
A sports identity should reflect the energy of the people behind it, whether it is a coach, a team, a studio, or a growing community.

Selected projects
Different ideas.
Distinct identities.
These projects span coaching, football, basketball, dance, and more, each with a different culture to express.

Fitness Coaching
BASE
BASE is a coaching brand building foundations in strength, conditioning, and sports performance.
View projectFootball Academy
ASPIRE
ASPIRE is a youth football academy helping athletes develop on and beyond the pitch.
View projectFitness Brand
BRX
BRX is a boutique strength and conditioning gym built around training, discipline, and community.
View projectArchery Club
Champaign Archery
Champaign Archery is a community club helping archers develop their skills and compete.
View projectDance Studio
The Playground
The Playground is a welcoming dance studio offering classes and rehearsal space.
View projectJudo Dojo
Kokushi Midwest Judo
Kokushi Midwest Judo is a judo academy serving the community and university in Champaign, Illinois.
View projectBasketball League
Super Six
Super Six is a basketball league bringing elite teams together for professionally covered matches.
View projectSports Club
Prosmash
Prosmash is a sports club bringing padel, pickleball, and a passion for play to Manila.
View projectShowing 3 of 9 projects
How we work together
Your story.
A considered process.
We begin by getting to know your sports & fitness brand, audience, and goals. From there, the process can move through moodboards, sketches, digital refinement, mockups, and a logo guide.
There are four logo packages, each covering a different selection of these phases. We’ll choose the one that fits what your business needs.
See the full processLet’s work together
What moves your community?
Tell me about your sport, team, or training space and the people you want to bring together.
Start a conversation