Gridlock is a company that manufactures trains! And their goal is to disrupt rising traffic in the metro, one train at a time.
Gridlock actually means the traffic jam at a busy intersection, and I saw an opportunity to use this visual alongside a railroad and the letter “G” to create a strong and simple mark. The railroad as the main image, a broken intersection within it to show how the manufactured trains will help reduce traffic - and the “G” just followed through.
